About Nected

We, at Nected, are on mission to to democratize technology for startups of all sizes, by providing an easy & fastest way of developing things and then be able to experiment & iterate even faster to draw maximum impact in least time and effort.

We intend to enable developers & non-developers to focus just on their core product logic, by eliminating their time & effort in doing repetitive, standard as well as common tasks.

Join us in building the future of development wherein teams can launch fast, experiment more and iterate faster.

“Our goal is to build future of development wherein teams can launch fast, experiment more & iterate faster”
Prabhat Gupta
Co-founder, Nected

The story behind how our company started

Started by two tech founders, who have built category leaders & sold their past companies. When the world is going through Digital Transformation, Pain point is something they have faced themselves in multiple startups they have worked / advised & hence took a plunge to solve it themselves for the world so that no startups, founder & teams have to go through it again.

  • Build products with volatile rules (Differential Pricing, Discounts, Commissions, Incentives etc.) quickly
  • Launch A/B tests faster for quick experimentation
  • Audit Trails, History Logs to attribute rules & reconcile changes correctly
  • Centralized logic, not hidden inside application

Meet our team

2nd-time founders, with strong tech & business acumen, who’ve built, scaled & sold their last companies. Now solving a pain point experienced by them first hand & hence they know the space very well.

Co-Founder
Prabhat GuptaPrabhat Gupta

Co-founded TravelTriangle in 2011 and made it India’s leading holiday marketplace. Product, Tech & Growth Guy.

Co-Founder
Mukul BhatiMukul Bhati

Co-founded FastFox in 2016, which later got acquired by PropTiger (Housing’s Parent). Ex-Knowlarity, UrbanTouch, PayU.

Our values

Curiosity

We stop growing when we stop learning. Be curious about everything around us and keep learning to scale & solve any problem while having fun.

Customer-centricity

Real success comes based on how well we enable our customers to succeed. Customers and their pain points act as a compass for everyone to navigate priorities.

Think Long Term, Deliver in Short Term

Always know bigger picture & don’t loose focus on it. However, Any vision without execution is facade so keep delivering in pieces / milestones.

Outcome-Oriented / Ownership

Own the outcome & not just the tasks. Keeping a check on output keeps us in check. Work & improvise collectively on the outcome.

Openness / Transparency

Tell us whatever it is, however it is, and we will hear you. We promote open communication to build more trust & respect.

Innovate, But Don't Reinvent

There would always be new ways of doing same thing so Do Innovate but Don’t Reinvent. Thrive for best “sustainable” impact in least effort.

testimonials

Hear From Our Users

“80% Faster Development for our rules-based system”

Nected support is really amazing. We tell them about features we are looking for and depending on our needs they expedite it on their roadmap. We asked about adding caching to improve performance on some of the integrations and they released it in a timely manner. We used it as soon as the feature was released, thank you Nected team. We started off using Nected to help us with some of our pricing rules and that is working well for us. Now we will begin using it for some of our routing rules. The platform allows us to move much faster than if we had to do this in house. One thing that really helps is that on the cloud solution, the urls are automatically set up for us in staging and prod and there is no devops work on our side. This allows us to improve development time and involves less maintenance.

Greg R.
Tech Lead
Sidecar Health

“40% Faster Credit Decisions and 20+ Hours Saved Weekly with Nected”

With Nected, our digital lending platform has achieved remarkable efficiency gains. We’ve reduced credit decisioning time by 40% and saved 20+ hours per week in manual effort. The platform’s adaptability and seamless integrations have enabled us to process high-volume workflows effortlessly, allowing us to scale operations without increasing resources. Nected has been a game-changer for our lending processes.

Anonymous
Business Head - Personal Loans & Credit Line

“Development time reduced by 50%”

Once we built our first use case on Nected, we realized that we can perform infinite iterations with almost no effort. Nected reduced development time by 50% and it has made our system much more modular and flexible as compared to hard-coded systems, reducing our continuous dependency on tech.
PS - Nected’s support team is highly responsive

Souradeep Paul
Director of Product
Brightchamps

“80% Faster Development and Exceptional Support with Nected”

Nected has transformed how we manage incentive payouts at Wealthright. Their client success-focused team collaborates closely with us, enabling real-time changes to incentive rules and eliminating delays. The platform’s modular rule engine and workflow system streamline complex payout calculations, achieving 80% faster development and cutting rollout timelines by weeks.With automation and easy iteration in place, we’ve resolved our payout challenges and can now focus on implementing new ideas and driving business growth.

Ayan S.
Chief Product Officer
Wealthright

“Transforming our bidding processes and data management”

Nected transformed our operations at Torch. Within hours, we integrated our systems and Google Sheets, enhancing our pricing rules workflow significantly. Their platform's test-driven development and outstanding support were also truly remarkable.   

Joe Shoop
Director Of Engineering
Torch 3PL

“Unbelievably fast credit decisioning with Nected”

A crucial factor for successful implementation of rules engines is when it is a customized or bespoke solution tailored for technical users, ensuring a higher level of depth, flexibility, and change tracking capabilities. It is evident that the Nected BRE product was efficient with these features easily available & provided substantial value in managing dynamic policy environments within financial services. Would like to strongly recommend all technical and business users to utilize this product for credit decisioning that would make the overall Loan criteria & processing journey more efficient and seamless for end customers.

Sandeep Arora
Chief Technology Officer
Nupay

“4% growth in conversions in just 20 days”

Nected has transformed our workflow by accelerating feature deployment by 30% and eliminating repetitive tasks. The platform's clean and intuitive interface adds to the overall experience, making it a joy to work with. We saw a 3% rise in leads and 4% growth in conversions within 20 days. We're excited for more diverse integrations ahead.

Raman Kumar
CTO & Co-Founder
Vidyakul

“80% Faster Development for our rules-based system”

Nected support is really amazing. We tell them about features we are looking for and depending on our needs they expedite it on their roadmap. We asked about adding caching to improve performance on some of the integrations and they released it in a timely manner. We used it as soon as the feature was released, thank you Nected team. We started off using Nected to help us with some of our pricing rules and that is working well for us. Now we will begin using it for some of our routing rules. The platform allows us to move much faster than if we had to do this in house. One thing that really helps is that on the cloud solution, the urls are automatically set up for us in staging and prod and there is no devops work on our side. This allows us to improve development time and involves less maintenance.

Greg R.
Tech Lead Sidecar Health

testimonials

Customer Spotlight

“80% Faster Development for our rules-based system”

Nected support is really amazing. We tell them about features we are looking for and depending on our needs they expedite it on their roadmap. We asked about adding caching to improve performance on some of the integrations and they released it in a timely manner. We used it as soon as the feature was released, thank you Nected team. We started off using Nected to help us with some of our pricing rules and that is working well for us. Now we will begin using it for some of our routing rules. The platform allows us to move much faster than if we had to do this in house. One thing that really helps is that on the cloud solution, the urls are automatically set up for us in staging and prod and there is no devops work on our side. This allows us to improve development time and involves less maintenance.

Greg R.
Tech Lead Sidecar Health

“40% Faster Credit Decisions and 20+ Hours Saved Weekly with Nected”

With Nected, our digital lending platform has achieved remarkable efficiency gains. We’ve reduced credit decisioning time by 40% and saved 20+ hours per week in manual effort. The platform’s adaptability and seamless integrations have enabled us to process high-volume workflows effortlessly, allowing us to scale operations without increasing resources. Nected has been a game-changer for our lending processes.

Anonymous
Business Head - Personal Loans & Credit Line

Development time reduced by 50%

Once we built our first use case on Nected, we realized that we can perform infinite iterations with almost no effort. Nected reduced development time by 50% and it has made our system much more modular and flexible as compared to hard-coded systems, reducing our continuous dependency on tech.
PS - Nected’s support team is highly responsive

Souradeep Paul
Director of Product
Brightchamps

“80% Faster Development and Exceptional Support with Nected”

Nected has transformed how we manage incentive payouts at Wealthright. Their client success-focused team collaborates closely with us, enabling real-time changes to incentive rules and eliminating delays. The platform’s modular rule engine and workflow system streamline complex payout calculations, achieving 80% faster development and cutting rollout timelines by weeks. With automation and easy iteration in place, we’ve resolved our payout challenges and can now focus on implementing new ideas and driving business growth.

Ayan S.
Chief Product Officer
Wealthright

“Transforming our bidding processes and data management”

Nected transformed our operations at Torch. Within hours, we integrated our systems and Google Sheets, enhancing our pricing rules workflow significantly. Their platform's test-driven development and outstanding support were also truly remarkable.

Joe Shoop
Director Of Engineering
Torch 3PL

“Unbelievably fast credit decisioning with Nected”

A crucial factor for successful implementation of rules engines is when it is a customized or bespoke solution tailored for technical users, ensuring a higher level of depth, flexibility, and change tracking capabilities. It is evident that the Nected BRE product was efficient with these features easily available & provided substantial value in managing dynamic policy environments within financial services. Would like to strongly recommend all technical and business users to utilize this product for credit decisioning that would make the overall Loan criteria & processing journey more efficient and seamless for end customers.

Sandeep Arora
Chief Technology Officer
Nupay

“4% growth in conversions in just 20 days”

Nected has transformed our workflow by accelerating feature deployment by 30% and eliminating repetitive tasks. The platform's clean and intuitive interface adds to the overall experience, making it a joy to work with. We saw a 3% rise in leads and 4% growth in conversions within 20 days. We're excited for more diverse integrations ahead.

Raman Kumar
CTO & Co-Founder
Vidyakul

Start using the future of Development today