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HomeCase StudyEnhanced Client Acquisition with Leading B2B SaaS Provider

Enhanced Client Acquisition with Leading B2B SaaS Provider

$35M+

Asia Pacific

Company Name

Company Funding

$35M+

Company Location

Asia Pacific

Driving Client Growth and Operational Efficiency

Book a Demo

Enhanced Client Acquisition with Leading B2B SaaS Provider

Company Funding

$35M+

Company Location

Asia Pacific

Driving Client Growth and Operational Efficiency

Book a Demo

Key impact delivered

20%

Increase in Client Acquisition

85%

Reduction in Development Time

Zero

Error Rate

Book a Demo

Problem Statement

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A prominent Asia Pacific-based B2B SaaS company specializes in providing revenue streamlining solutions for large brands. Despite a robust platform, the company faced significant hurdles in scaling its client base due to the high demand for customization. Each enterprise client brought unique requirements, including:

  • SKU-Based Discounts: Custom discount structures based on specific Stock Keeping Units.
  • Quantity-Based Pricing: Tailored pricing models depending on purchase volumes.
  • Coupons and Rewards: Specialized coupon systems and reward programs tied to particular products or brands.

These customization needs necessitated extensive IT involvement for each new client, resulting in:

  • Prolonged Development Cycles: Customization requests required substantial coding and testing, leading to development times that impeded timely client onboarding.
  • Limited Client Acquisition: The lengthy customization process deterred potential high-ticket clients seeking swift implementation.
  • High IT Dependency: Business and product teams were reliant on the technical department for every customization, creating bottlenecks and limiting agility.
  • Scalability Challenges: As the client base grew, the demand for diverse customizations overwhelmed the IT resources, restricting the company’s ability to scale effectively.

These challenges hindered the company’s growth trajectory, limiting its ability to attract and retain large-scale clients in a competitive B2B SaaS market.

Solution

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The company partnered with Nected to transform its customization and development workflows through a comprehensive low-code/no-code platform. This strategic collaboration empowered business and product teams to independently manage and iterate on client-specific rules, significantly enhancing operational efficiency. The key solution components included:

1. Empowered Business and Product Teams with No-Code Rule Engine

  • Self-Sufficient Customization: Business units could define, modify, and deploy rules for SKUs, discounts, and rewards using Nected’s intuitive rule engine without requiring developer intervention.
  • Accelerated Deployment: Customization requests were implemented up to 10 times faster, reducing development cycles from weeks to days.
  • Error-Free Configurations: Automated validation ensured a 0% error rate in rule implementations, enhancing reliability and client satisfaction.

2. Workflow Automation for Streamlined Processes

  • Automated Customization Workflows: Nected’s workflow automation tools enabled the company to streamline the entire customization process, from client onboarding to rule deployment.
  • User-Friendly Interface: Non-technical teams utilized Nected’s intuitive UI to design and manage workflows, facilitating seamless process enhancements and iterations.
  • Reduced IT Bottlenecks: Automation of routine customization tasks allowed the IT department to focus on strategic initiatives and complex projects, enhancing overall productivity.

3. Advanced Use Cases Tailored for B2B SaaS

  • White-Labelled Integration: Enabled seamless integration of the SaaS platform with clients’ existing systems, providing a customized and branded experience without extensive coding.
  • Dynamic Coupons and Discounts: Implemented flexible coupon and discount mechanisms that could be easily adjusted based on client-specific criteria such as SKU, quantity, and promotional campaigns.
  • UI Editor for Instant Iteration: Provided a robust UI editor that allowed business teams to make real-time adjustments to client-specific settings, ensuring agility and responsiveness to client needs.
  • Non-Tech Friendly UI Editor: Ensured that non-technical users could effortlessly manage and iterate on customization rules, democratizing the customization process across the organization.

4. Secure and Scalable Deployment

  • Self-Hosted Solution: Deployed Nected’s platform within the company’s secure infrastructure, ensuring data sovereignty and compliance with regional data protection regulations.
  • Enterprise-Grade Security: Implemented robust security measures including role-based access controls, encryption, and regular security audits to protect sensitive client data.
  • Scalable Architecture: The platform supported the company’s expansion into new markets and onboarding of additional high-ticket clients, accommodating increased customization demands seamlessly.

Driving Client Growth and Operational Efficiency

“Partnering with Nected has been transformative for our business. The ability for our product and business teams to independently manage and iterate on client-specific customizations has not only accelerated our client acquisition by 20% but also slashed our development time by 85%. Nected’s intuitive no-code platform has empowered us to deliver tailored solutions swiftly and accurately, enhancing client satisfaction and freeing our IT team to focus on strategic initiatives. This collaboration has been pivotal in scaling our operations and driving sustained growth in the competitive B2B SaaS market.”

Anonnymous

Product Lead

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FAQs

How Nected is better than other rule Engines & Workflow Automation platforms?

Nected stands out in the rule engine and workflow automation market primarily due to its superior API and workflow orchestration capabilities. It allows easy integration with various systems and services, making it highly efficient for processes involving multiple APIs. The platform also excels in handling complex workflows, offering a user-friendly interface that simplifies designing, automating, and optimising business processes. This makes it particularly attractive to teams seeking to streamline operations with minimal technical intervention.Another key advantage of Nected is its low-code/no-code approach, which makes it accessible to both technical and non-technical users. This aspect not only speeds up deployment but also reduces reliance on IT teams. Additionally, Nected ensures scalability and robust performance, adapting to growing business needs while maintaining efficiency and reliability. Its emphasis on security and compliance further cements its position as a reliable and versatile choice for businesses looking to enhance their automation strategies.

How quickly can I start using Nected (Learning Curve)

Nected's low-code/no-code (LCNC) environment is designed for both technical and non-technical users, ensuring a quick and easy learning curve. With an emphasis on rapid onboarding and intuitive design, users can start efficiently utilising its features, regardless of their technical background.

Is Nected scalable and performing for mission-critical flows?

Nected is designed for scalability and performance, supporting mission-critical workflows with robust architecture. It can handle increasing loads and complex processes efficiently. The platform typically offers high uptime and reliable response times, though specific metrics should be checked in its service level agreement (SLA).

Is Nected Secure? What kind of data does it store?

Nected prioritises security and typically adheres to industry-standard practices for data protection. The nature of data stored depends on your workflows but can include user data, transactional data, and operational data. Nected likely employs encryption, access controls, and regular security audits to protect this data. We are also in process of obtaining SOC2, ISO ?& GDPR compliance.

What do you mean by invocations? And how is it better than other products?

Invocations refer to the number of times your workflows/rule is triggered via API, cron or other trigger. It will count the parent rule/workflow and can have as many rules, nodes within it. This metric is often used for billing purposes. Compared to other products, invocations as a billing metric can be more cost-effective and transparent, aligning closely with your actual usage and needs. It ensures you pay for the value you receive, rather than flat rates or less relevant metrics.

What if I exceed my plan quota?

If you exceed, you'll be charged based on additional usage and will be added in your monthly charge. In case of payment failure after grace period, your plan will be reverted to free trial limiting your monthly execution and # of rules/flows as per free plan, however all your existing rules/workflow data would be kept intact.

What if I decide to cancel? Can I cancel anytime?

Firstly, we do not have a vendor lock-in, so you can cancel anytime you want. However, if you decide to cancel once your subscription for a given period has started then you would be able to cancel at the time of the next billing cycle only.

Can I upgrade my plan in between?

Yes, you can typically upgrade your Nected plan at any point during your billing cycle. The upgrade process is usually straightforward, often involving just a few clicks in your account settings. Upgrading mid-cycle may involve prorated charges for the higher-tier service.

Which plan should I go for?

The best plan depends on your specific needs, such as the expected number of invocations, the complexity of your workflows, and the level of support you require. It’s a good idea to start with a basic plan and upgrade as your needs evolve, especially if you're new to Nected. Moreover, you can also write to us at assist@nected.ai and we will help you figure out the best plan for your brand.

Would I be getting assistance in setting up Nected or building my POC?

Yes, Nected usually offers assistance in setting up and creating a Proof of Concept (POC), especially under certain plans. This assistance can include access to customer support, documentation, and possibly dedicated account management.

What level of support does the Startup and Growth plan have?

The Startup and Growth plans typically provide basic to enhanced support, including access to customer service through email or chat, a knowledge base, and possibly community forums. Response times and the extent of personalized assistance may vary between these plans.

What level of support does on-premise plan have?

The on-premise plan generally offers the most comprehensive support, including dedicated account managers, 24/7 support, and tailored assistance for deployment, maintenance, and troubleshooting. This plan is best suited for businesses with extensive, mission-critical use of Nected.